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8 Keys To A Successful Local Business Website

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SearchCap: The Day In Search, June 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Makes Bing The “Default Search Engine” For Siri One of...

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AdStage Launches New Cross-Network Ad Platform Tools by @johnrampton

I’m in the San Francisco Bay area and love seeing hot startups launch cool products.  One of those cool products that I saw launch this year is AdStage.io.  They launch a while back at the Launch...

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Why SMB’s Should Invest In Email Marketing

As the world is progressing towards virtual world, businesses have also inclined their promotion and endorsement efforts towards digital world. According to research, it has been a very profitable...

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How to Use Bid Adjustments to Get More Out Of your AdWords Enhanced Campaigns...

With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about how to upgrade your accounts. But what are you supposed to...

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Bizo’s David Karel Discusses B2B Retargeting by @murraynewlands

In the latest installment of Search Engine Journal’s video series, SEJ’s Murray Newlands is talking with David Karel of Bizo about the importance of business to business retargeting and how Bizo can...

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Comparing the Google+ and Google Places Page Management Interfaces

Caveat: I am definitely not a professional interface designer; this task I leave largely to the experts on our UX & Design team. My goal behind this post is to increase usage of Places for...

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SearchCap: The Day In Search, October 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros Android App For Managing Google Places Listings...

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The 7-Step Process To Successfully Take Over Existing AdWords Accounts by...

Taking over existing AdWords accounts is a bit of an art. Having worked with AdWords for the past 5 years, I tend to favor taking over existing AdWords accounts, in fact I would say successfully...

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What Google AdWords’ Ad Rank Update Means for Your Business by @LarryKim

This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the anticipated effect of your ad extensions...

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Is Bing A Better Buy Than Google AdWords For Small Business?

Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While...

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SearchCap: The Day In Search, October 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dear Google Rivals: Do These New Proposals Solve Your Antitrust...

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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent

Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The...

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The 7 Analytics Call Tracking Simply Can’t Give You by @LogMyCalls

Call tracking tells marketers which ads, campaigns, and keywords generate calls. It’s used by agencies, SMBs, and enterprise-level companies. Call tracking improves their ROI and provides valuable...

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AdWords Offer Extensions Get Shut Down In Favor Of Google Offers

In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts....

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SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’

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SearchCap: The Day In Search, November 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles &...

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How Competitors Can Take Down Your Local Rankings: Interview With Mike...

As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As the local search landscape gets more competitive,...

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SearchCap: The Day In Search, December 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid...

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3 Groups That FAIL at Social Media Marketing by @LogMyCalls

Nearly 9 out of 10 businesses– 88%–say they will use social media as a marketing tool in 2014. That’s the highest percentage ever, according to eMarketer. It’s clear that businesses are fully...

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